UK lingerie brand Boux Avenue has launched a new luxury capsule
collection, Bouxtique, as part of its new direction headed up by brand and
product director Zoe Price-Smith, who joined the retailer from Hunkemöller
earlier this year.
Bouxtique fuses vintage and modern with premium fabrics and geometric
silhouettes to mark Price-Smith’s first capsule collection for the brand.
Featuring classic black, nude and rich claret, the 38 product-strong
collection takes inspiration from Parisian chic and includes options across
lingerie and nightwear.
The debut luxury collection aims to offer women empowering timeless
designs in luxurious fabrics with exquisite details including Guipure
embroideries, iridescent yarns, and clipped lace combined with vintage
floral placements with modern honeycomb ground netting, while
French-inspired eyelash lace is elevated with satin taping and soft spot
mesh.
Commenting on her debut capsule collection for the brand, Zoe
Price-Smith, Boux Avenue brand and product director, said: “Bouxtique by
Boux Avenue is the first major step-change for the brand, under my
design-led direction. It’s a truly exciting time for the brand now that we
are designing all our products in house by our female design team, and
Bouxtique by Boux Avenue – our first capsule collection – really celebrates
that.
“Everything about the collection reflects our message that ‘Confidence
is timeless’. The range has been created with the aim of making all of our
customers feel beautiful, empowered and most importantly, confident.”
Boux Avenue presents first luxury collection designed by new brand and
product director Zoe Price-Smith
Key styles include basques and waspies that have taken inspiration from
traditional corsetry techniques with boning, buck fastenings, back lace
detailing and luxurious satin ties, while the ‘Callie’ unpadded balconette
bra combines eyelash lace cups with gunmetal iridescent yarn with a sporty
fishnet underband, and the pleated babydoll offers a touch of glamour to
the collection.
The luxury lingerie and nightwear range also includes matching
suspenders and a choice of high waisted briefs, Brazilian briefs and thongs
to allow customers to tailor their Bouxtique look.
Bouxtique by Boux Avenue is priced between 16 and 70 pounds, available
in sizes 30-38, A-G cup, and dress sizes 6-18.
Images: courtesy of Boux Avenue
