Big Brother fans DEVASTATED as Emma Willis strips to bikini for major announcement

This week, tongues have been wagging that Big Brother would be confirmed for a comeback after its Channel 5 axing.

Emma Willis teased fans on Monday, sharing a snap on Instagram and writing: “Got some news to share with you on Thursday, this is my happy face.”

Similarly, Rylan Clark-Neal urged his Twitter followers to follow an updated Big Brother page.

Today though, the truth was revealed – and it had nothing to do with a potential Big Brother return.

“Got some news to share with you on Thursday, this is my happy face”

Emma Willis

Sharing a range of snaps, Emma shared her announcement, which was actually an advert for her new collaboration with clothing store Next.

She wrote: “The time has finally come. For the past year we’ve been beavering away on a secret little project and today Next and I can let the cat out the bag.

“Never in a million years did I ever think I’d have my own collection but Next have held my hand and let me do it.

“Our goal was classic pieces, for all ages, that you can mix and match. I hope you like it.”

Emma Willis Next collection

BIKINI BABE: Emma Willis has launched her collection with Next (Pic: Next)

Emma Willis Next collection

GLOWING: Emma Willis looks incredible in her new clothing line (Pic: Next)

Emma Willis Next collection

COLOURFUL: Emma’s collection features lots of floral print (Pic: Next)

The Emma Willis Collection for Next includes a range of items – from more formal trouser suits, to floral frocks and two-piece bikinis.

In one photo, Emma giggles away as she flaunts her gym-honed figure in a palm-print blue bikini.

The collection also includes a black bikini with high-waisted bottoms and a handful of one-piece swimsuits.

The mum-of-three looks glowing in all of the shots, with gentle blue waves and the skyline making up the backdrop.

In others, Emma, 42, strolls along a white sandy beach, looking happier than ever to be launching her new collection.

Emma Willis Next collection

BUSINESS: Emma Willis has catered for everyone in her collection (Pic: Next)

Emma Willis Next collection

SMART: Emma’s collection can be dressed up or down (Pic: Next)

Emma Willis Next collection

MIXED FEELINGS: Big Brother fans were expecting some other news (Pic: Next)

But fans were sad to see the announcement had absolutely nothing to do with the classic reality series.

One commented: “Why not BB ffs?” while another added: “Just ordered some items. Wish it had been about BB.”

A third wrote: “And here was me hoping BB was back! Congratulations though Emma.”

And someone else laughed: “And there’s everyone thinking it was BB news.”

But could that news be coming soon anyway?


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