- Kristopher Fraser
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Ever seen Kris van Assche took over as creative director of Berluti, the
brand has been looking at new ways to capitalize on growth with capsule
collections. The latest in their attempts to do so include a beach
collection. The brand’s debut beach collection includes everything from
swim shorts to pool deck chairs.
The collection is a real push for the new logo created under van Assche in
a serif font,as it is emblazoned across merchandise on pool rings and
towels. The designer’s first collection under his creative directorship was
met with excellent reviews
According to a report published by Allied Market Research, titled, Swimwear
Market by Fabric, Distribution Channel, and End User: Global Opportunity
Analysis and Industry Forecast, 2018-2024 the global swimwear market was
valued at 18,454 million dollars in 2017, and is projected to reach 28,148
million dollars by 2024, registering a CAGR of 6.2 percent from 2018 to
2024.
Price points for the Berluti beach capsule collection range from 320
dollars to 5000 dollars. The collection will be available at Berluti stores
worldwide on April 7.
