Avengers: Endgame director Joe Russo has pleaded with Marvel fans to see the blockbuster in its opening weekend, as he insists that the cinematic behemoth has even more spoilers than its predecessor.
“At a certain point, I’m sure we’ll write another letter this year that asks everyone to stay off the internet,” Joe Russo told Box Office Pro, in reference to the letter they posted online asking fans to keep Infinity War’s spoilers a secret just before its release.
“I think [Endgame] has even more spoilers than the last one. This is a culture that wants everything now, and it’s getting worse. The world is connected via social media, and information travels within seconds.”
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“If you’ve been following along with this narrative for 10 years, you’re going to want to protect yourself. It’s best to go in clean. I encourage people to go opening weekend because I’m sure everything is going to hit the internet the moment the movie hits the screen.”
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Russo also opened up about trying to make sure that the spoilers from Endgame are kept secret before the film is even released.
“There’s a culture that monetizes secrets around these films—an online culture, a media culture. That’s fair, but it’s also fair for the filmmaker to protect the story.”
“When I was 11 years old, I went to see The Empire Strikes Back, having seen Star Wars a bunch of times with my uncle. I was at the theater from 11 until 10 at night watching Empire over and over again because I knew nothing about what was going to happen in the film beyond what I’d seen in a trailer in front of a movie once or twice. Information was so much more limited. It was so shocking to me what happened that I was emotional watching it.”
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“That’s the feeling that my brother and I are trying to replicate for other kids who want to be surprised. It’s why we limit the amount of information in trailers. That’s why we obfuscate it. Audiences are so predictive. Everyone has a PhD in content now, and it’s constant. The smallest clue in a trailer can ruin a movie.”
We’ll get to see what actually happens in Avengers: Endgame when it is released on April 25.
