Take a look in your bathroom cupboard and ask yourself what you see. A whole load of plastic, right? And, as we all know by now, it turns out the majority of our beauty products can’t be easily recycled. The saddest thing is that a whole tonne of it (or precisely 120 billion units in 2018) is produced, with most ending up in landfill or the ocean.
Until the recycling issue amongst cosmetic products is addressed, we’ll continue to push the message that something needs to be done to squash the concept of fast beauty. Just like fast fashion, fast beauty is an ever-growing trend that encourages us to keep up with the latest craze and subsequently hoard products. The problem is that hoarding and consuming a huge number of products comes with down sides. Not only does it mean brands are producing more products (and, as a result, producing more waste), it also means that we’re throwing away more product than ever.
As more and more of us become aware of the environmental risks of throw-away, fast-consumption beauty, we think it’s about time someone did something about it. Luckily, a whole bunch of brands are jumping on the sustainable concept of ‘refillable’ products as a means to cut down on plastic and beauty waste, and we are HERE for it.
While a small number of refillable products already exist, the future looks bright as big high street brands start to join the movement. Next month, The Body Shop plan to launch a scheme in their Bond Street store (with plans to roll out to key stores globally by 2020) that allows you to purchase an aluminium container at first fill for £6, which can then be filled time and time again at a reduced rate of £4 with your favourite shower gel scent. Sound like something you’d be interested in? These are the refillable beauty schemes you need to have on your radar…
