- Huw Hughes
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Arcadia has made three senior appointments to its digital team,
including a new chief digital officer, chief information officer,
and director of digital and retail technology, as the group looks to
accelerate its digital growth strategy.
Firstly, Rafaele Petruzzo has been appointed the newly created role of
group chief digital officer, having previously held senior roles at Nets
Group, as chief transformation officer, as well as at Tesco and
Barclays.
Next, Karl De Bruijn is joining Arcadia as chief information officer,
having worked most recently as Primark where he was IT transformation
director between 2016 and 2019, and has previously held senior positions at
Cath Kidston and Specsavers.
Finally, Simon Pakenham-Walsh has joined the group as its new director
of digital and retail technology, reporting directly to De Bruijn.
Pakenham-Walsh joins from Sainsbury’s where he was technology director in
the supermarket’s digital and technology division since 2015. He has also
previously held senior digital positions at both Sky and Royal Mail
Group.
Commenting on their appointments in a statement, Arcadia CEO Ian
Grabiner, said: “I’m delighted to welcome Rafa, Karl and Simon to the group
as we continue to drive forward our digital ambitions and boost our sales
from online channels; a core pillar of our growth strategy. They are all
extremely experienced in their fields and I am confident they will add
significant value to the group.
“Through a combination of improved customer insight and data, alongside
enhanced site functionality and more efficient marketing spend, we are
confident that Arcadia can create an even stronger bond between our brands
and our customers, delivering uniquely personal shopping experiences.”
