Fashion

Anne Klein to retail through Facebook Shop's live in-app shopping


Anne Klein to retail through Facebook Shop's live in-app shopping

Facebook has selected Anne Klein as one of the exclusive brands
that will debut Facebook Shop’s live in-app shopping. The womenswear
brand will host a four-part series of live shopping events with
exclusive promotions and products. The items can be purchased in-app
on Facebook during the live stream.

“We are excited to be among a limited group of brands partnering
with Facebook to launch Facebook Shop’s live shopping program for the
holiday season,” Effy Zinkin, COO of Anne Klein’s parent company, WHP
Global, said in a statement. “Live shopping is a fast-emerging method
of digital commerce and offers the Anne Klein customer a new way to
shop the brand in a place we know they are already engaging.”

The first of Anne Klein’s shopping live streams will launch today,
November 10. Hosted by the founder’s granddaughter, Jesse Gre
Rubinstein, each webisode will feature candid interactive
conversations with women making a difference in their community during
the pandemic. The following three webisodes will air on November 27,
November 30 and December 12.

“Facebook’s new Shop feature provides an exciting real-time
opportunity to engage with our customers, which today, as we know, is
critical to do,” Rubinstein added. “This is not only the next wave of
shopping, but also provides another way to honor my grandmother’s
legacy, by recognizing and giving a voice to special women who are
doing amazing things for their communities.”

Image: WHP Global



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