- Robyn Turk
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Adidas has announced a new milestone in its sustainability
commitments. The athleticwear brand will utilize recycled plastic
waste as more than half of the polyester used in its products this
year.
The company’s sustainability efforts aim to combat ocean pollution
through avoiding plastic waste. Adidas plans to produce between 15 to
20 million pairs of shoes made from plastics collected from beaches
and coastal regions. The brand produced 11 million pairs of shoes made
from plastic waste in 2019. By 2024, Adidas says it will use only
recycled polyester.
With this announcement, Adidas outlined more sustainability
targets. By 2030, the company says it will reduce greenhouse emissions
from its own operations and those of its suppliers by 30 percent,
compared to emissions in 2017. Additionally, Adidas aims to launch the
second generation of its fully recyclable Futurecraft Loop running
shoe in 2021.
Adidas has been on the road towards increasing its use of
recyclable materials for several years. In 2016, the brand eliminated
the use of plastic bags in its stores and in 2018, it achieved 100
percent sustainably produced cotton used in its materials, mainly with
the sourcing of Better Cotton Initiative.
