Adam Peaty and Robert Webb to compete in Strictly dance-off – here's the evidence

The digital marketing agency used its sentiment analysis tool to reveal how popular contestants are with Twitter users.

Sentiment score places a value on the emotion displayed in each tweet and attributes a score to the post, where individuals can score between -10 and 10, where -10 is extremely negative and 10, the maximum, is extremely positive.

Each contestant will be assigned a score every week based on new tweets that are generated.

From September 25 to October 7, Robert and Adam find themselves at the bottom of the sentiment graph. 


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