Activision Blizzard Sees Stock Jump Following World of Warcraft Classic Release

Mentioned in this article

  • Activision Blizzard has seen its stock jump upwards of 6% following the release of World of Warcraft Classic on Monday night. 
  • The increase in stock price comes after WoW peaked at 1.1M+ viewers on Twitch Monday.
  • The stock increase and viewership spike on Twitch came as the game’s launch included long queue times for many subscribers.

Activision Blizzard is currently seeing an increase in its stock price by up to 6% from its close yesterday of $48.69 after World of Warcraft Classic’s release went viral on Twitch and social media. 

Immediately following the game’s launch, Twitch had just over 1.1M viewers watching World of Warcraft alone, and the base of influential streamers playing the game ranged from endemic players like Zack “Asmongold” [no last name known] to more casual WoW players like Michael “Shroud” Grzesiek. 

Not only was the game getting publicity on Twitch, but it was also trending on Twitter. Additionally, the massive amount of interest it had from gamers across all genres and backgrounds led to long queue times for players who wanted to get in on the action right after launch.

While many influencers were prepared and got in the virtual “line” before most did, those who tried to login right at 6:00 p.m. EST for the launch were met with queue times that were hours long.

Though long queue times could be seen as a negative, the fact that the game has immediately been met with huge crowds of fans that are willing to pay $15 a month to play speaks volumes to its potential. 

The recent trend in videogame sales has been to have “free-to-play” games with paid cosmetic enhances, similar to the model that Fortnite is known for. Activision Blizzard’s ability to attract attention by consumers for its paid subscription model despite the trendiness of free-to-play games shows that there are still numerous ways for developers to find revenue streams from their titles. 

At time of publication, Activision Blizzard (ATVI) has peaked at $52.22 today and was selling at $50.35, up 3.41% from yesterday’s close.


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