- Robyn Turk
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Abercrombie & Fitch Co. has announced plans for expansions Europe, the
Middle East and Africa. The company is opening new stores for its brands in
major cities in these key markets as part of an expansion strategy that has
already started.
In the UK, the company is introducing new stores to the Westfield
London, the largest shopping destination in Europe. A new Abercrombie &
Fitch store, which also carries the Abercrombie Kids line, opened on
November 22. The company also opened a new Hollister store at this location
earlier this year. Abercrombie & Fitch Co. will enhance its current
Abercrombie Kids location on London’s Savile Row to serve as its EMEA home
office and move the retail space to its nearby Burlington Gardens space.
The new home office will allow the company to expand its team in the
region.
“These exciting new stores and changes reflect our commitment to global
growth as we continue to adapt our playbooks for European markets,” Fran
Horowitz, the company’s chief executive officer, said in a statement. “With
our growing team in the region, we’re getting closer to our local consumer,
and both the Burlington Gardens and Westfield London locations will be an
opportunity to bring relevant products and experiences to both our adult
and kids customers.”
Abercrombie & Fitch Co. already opened 13 new stores in the EMEA region
this year. These stores include an Abercrombie & Fitch stores in France at
Westfield’s Parly 2 and an Abercrombie Kids location at Plaza Norte 2 in
Madrid.
