It’s Lady Gaga’s world – we all just live in it. From her award-winning turn in A Star Is Born (both for her acting and the soundtrack) to the tour de force that has been her recent red carpet looks, she’s been on a victory lap that’s had the world reeling – and it’s safe to say that Gaga won’t be resting on her laurels any time soon.
Next up: beauty. Eagle-eyed fans spotted that in 2018, Gaga filed for a trademark for ‘Haus Beauty’, encompassing the rights to foundations, blusher, lipstick, eye shadow, perfume, cleansers, toners, scrubs, moisturisers, and potentially even more. Since then, things have gone somewhat quiet, and although a Haus Beauty website exists, it’s remained a simple newsletter sign-up point and nothing more.
Now, the Las Vegas Review Journal is reporting that Gaga apparently plans to launch Haus Beauty with a boutique on the Las Vegas strip. The designated space is next to the Park Theatre at the Park MGM Grand, where Gaga has had a residency since the end of 2018. The Review Journal’s sources claim the boutique will appear where merchandise for headliners used to be sold, and they expect the boutique to open in late May.
Of course, this is not Gaga’s first foray into beauty. She partnered with MAC Cosmetics as the face of its charitable Viva Glam initiative in 2009 and 2010, designing lipsticks and lip glosses to raise money for AIDS research, and launched a fragrance, Lady Gaga Fame, with Coty in 2012.
It’s still unclear whether the range will only be available at this location, what it may comprise or indeed, what exactly Gaga plans to do with the space. That being said, it surely won’t stop Gaga fans all over the world getting very excited.
