Best known for their elevated yet accessible wardrobes, the rise of ‘fashion influencers’ over the last decade has seen a number of people making a living out of their sense of style.
But – as is often the case for those with a good eye – it’s not just what they’re wearing that has earned them legions of followers, but also the way they frame their content. More specifically: via their homes.
Interiors inspo has become such a huge business, that not only do these at-home shoots render the influencer more relatable but they also provide them with another string to their bow.
Why just partner with a label to show off their latest collection, when you could – at the same time – partner with an interiors brand to show off their cool new rug/sofa/table?
It’s cynical, but we all fall for it – and not in the slightest bit begrudgingly. Who doesn’t love scrolling through endless pictures of beautifully curated homes, whether or not you’re planning on redecorating your own?
And as many of us continue to be confined to our homes as we aim to slow down the spread of Coronavirus, why not make the most of spending your lunch break in your living room by mixing up your feng shui a little?
Here are the 12 influencers whose home decor is enticing us just as much as their wardrobes right now…
– FOLLOW FOR HEAVENLY FURNITURE
– FOLLOW FOR CLEAN MINIMALISM
– FOLLOW FOR BRIGHT ACCESSORIES
– FOLLOW FOR IMPACTFUL DECORATIVE ACCENTS
– FOLLOW FOR INDUSTRIAL INTERIORS
– FOLLOW FOR WOODY SOFTNESS
– FOLLOW FOR STORAGE GOALS
– FOLLOW FOR SEXY DESIGN DETAILS
– FOLLOW FOR CHEERFUL DECOR
– FOLLOW FOR FIXER-UPPER INSPO
– FOLLOW FOR SPACIOUS MODERNITY
