Fashion

Zircle: Zalando tests resale with second-hand clothing pop-up


Zircle: Zalando tests resale with second-hand clothing pop-up

Zalando has become the latest fashion company to dip its toes into the
resale market as it pilots ‘Zircle’, a pop-up store in Berlin’s Alexa
shopping mall that sells second-hand clothing.

Zircle – whose name was created by combining the words Zalando and
Circular – sells used fashion items that were purchased from customers of
Zalando Wardrobe.

A spokesperson for Zalando said: “The goal of this experiment is to
learn how offline selling of second hand fashion works for Zalando and find
out if we can reach new customers. With these learnings we can then
evaluate what works best for our customers and improve their shopping and
selling experience.

“Our core expertise is and will continue to be online business, but in
certain business areas we believe in the relevance of offline activities
and see the future of fashion commerce as an intelligent network that
combines the best of both worlds (offline shops and online shops).”

Launched in 2018, Zalando’s digital wardrobe app for fashion items
allows customers to sell their used Zalando clothing back to the company
for store vouchers. The app is currently only available in Germany.

Last week, major US department stores Macy’s and JCPenney both
announced they had entered into partnerships
with the San
Francisco-based resale company ThredUp. Earlier this week, the second hand
fashion company announced it had received 175 million dollars in funding
that it will use to “fuel a new wave of growth and platform expansion.”

Photo courtesy of Zalando Zircle



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