True Religion has named a new creative director, who is not new to
the brand. Zihaad Wells has returned to True Religion as creative
director, effective immediately, after having previously worked as the
brand’s vice president of design from 2006 through 2017.

As creative director, Wells will be responsible for product design,
marketing and driving the brand’s creative direction. He will report
directly to chief executive officer Michael Buckley.

“We are extremely excited and proud to welcome Zihaad Wells back to
True Religion Apparel. Zihaad is one of the leading denim and
sportswear creatives in the industry,” Buckely said in a
statement.

Wells most recently served as vice president of design and creative
for AG Jeans. He is an industry veteran with over 20 years in the
branded denim industry, working across brand, product, wholesale,
retail and ecommerce. Before originally joining True Religion in 2006,
Wells started his career for Levi’s Europe, working on both the Levi’s
Red and Levi’s Vintage collections.

“I am extremely excited to return to True Religion as its Creative
Director, it feels like coming home,” Wells stated. “I look forward to
working with Michael and the team to get back to the DNA of what made
True Religion an amazing brand, which was the perfect balance of
heritage and modernity rooted in iconic jeanswear.”



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