The ripped Geordie, who found fame on the hit ITV show last year, was snapped getting cosy with a bevy of scantily clad models during a promo appearance in Leeds.
Dressed in white long top and dark denim jeans, Adam looked effortlessly stylish as he attended the first pop-up shop for Apprentice winner Sian Gabbidon.
He was joined by fellow islander Ellie Brown who opted for a figure-hugging Bodycon dress.
But while the TV duo kept covers up the same can’t be said for Sian’s models.
As a DJ played in the background a string of bikini babes appeared rocking tiny swimwear.
Looking like they had come straight from Rio Carnival, the girls oozed sex appeal as they danced and twerked around the shopping centre.
The models completed their outfits with large feathered headdresses and killer heels.
Keen to get in on the action, Adam was seen chatting with the stunners before cosying up to them for a pic.
As they flanking the gym lover, Zara McDermott’s ex couldn’t hide his delight as cameras flashed away.
Taking to his Instagram story, Adam, 22, shared a snap of him and the gals before cheekily captioning the shot: “Work is hard.”
Zara and Adam split in February after dating since meeting in the villa last summer.
Taking to Instagram to express her sadness at the break-up, Zara wrote: “I am heartbroken to announce that Adam and I have parted ways.
“I love him very much and will always have a special place in my heart for him.
I have tried so hard to be the best person I can possibly be and to make it work.”