- Robyn Turk
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E-commerce company Zappos is introducing a sustainability platform
to its site to help customers more easily discover products made with
an eco-conscious mission. The footwear and clothing retailer is
introducing a page called Goods for Good to its site to highlight
brands with sustainable missions.
“We know for our customers every purchase matters and they’re
passionate about investing in products that contribute to a greater
good,” Steven Bautista, head of charitable giving at Zappos, explained
in a statement. “We want to ensure the best service and shopping
experience possible, so we’ve made it fast and easy for them to view
all relevant products at once and learn about each brand’s
purpose.”
Goods for Good offers customers a curated shopping platform that
makes it easy to shop for “quality brands that give back to
communities or promote sustainable practices,” according to the press
release.
The platform will feature over 150 brands that fall into at least
one of five categories outlined by Zappos. These categories are vegan
products made with no animal parts, Give Back products that have some
community impact, sustainably-certified products that have been
qualified by an industry-certifying organization, organic products
made with a low environmental impact or recycled materials composed of
all or partial recycled goods.
