- Huw Hughes
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Zalando has shared the first positive results following a new pilot
delivery service operated by private persons.
The German fashion giant has been piloting private pickup and drop-off
points in Denmark (Aarhus and Copenhagen), which see members of the public
sign up to be ‘Din Nabo’ (or ‘your neighbor’ in Danish) and receive
packages for others to collect, effectively acting as pick up points. They
also earn a commission for their service, dependent on the number of
packages they handle.
The service aims to be a more sustainable alternative to traditional
delivery methods, as it reduces the number of deliveries made by providing
a single drop-off or pickup point. Zalando has been trialling the service
with Dutch partner Homerr since July and said customers using the service
have experienced “excellent service”.
“The test has shown very positive results. Ninety-five percent of the
Zalando customers say that they received an ‘excellent service’ when
collecting or returning their package,” said Remko Bakker, lead logistics
platform services at Zalando, in a statement. “The majority of the
customers say that they would highly recommend the service to friends and
that they will use the service again themselves in the future. It’s great
to see that market research is confirmed by actual results.”
According to Zalando’s market research, 72 percent of Danish customers
say they are “highly likely” to use pickup points in the near future
knowing that they are more environmentally friendly.
The pilot test indicated that the concept will function even better in
rural areas of Denmark because the number of stores is smaller and opening
hours shorter, which means there’s a need for more convenient pickup and
drop off options. Additionally, in rural areas more private people live in
houses or the ground floor of apartment buildings, which increases the
convenience of the concept for both the “Din Nabo” and the customer.
Photo credit: Homerr
