Brands including Ecoalf, Mud Jeans, Swe-s, Girlfriend Collective and
Stripe + Stare will launch on Zalando in the coming weeks. The online
retailer is reacting to an increase of searches for terms like “organic” or
“fairtrade” and an increased demand for sustainable products by its
customers.
“At Zalando, we know that customers are increasingly concerned about the
future of our planet and want to make more sustainable fashion choices. Our
customers’ demand for sustainable products, which we see in the increase of
searches for “organic,” or “fairtrade,” for example, reflects the growing
interest. One of the challenges our customers face is that it can be
difficult to know what sustainability actually means, and how to find
products according to their social and environmental values. We want to
play a role in changing that,” said the German e-tailer in a statement
yesterday.
Since 2017, Zalando flags items with more sustainable materials or
certificates in the fashion store with a sustainability flag; since 2018 in
all 17 markets. Currently, Zalando’s sustainable fashion selection consists
of more than 15,000 items from over 240 brands, across all categories, and
ranges from premium brands like Mother of Pearl and Filippa K to footwear
with Veja, outdoor brands like Patagonia, denim by Nudie Jeans and Eco Fair
Fashion for women and men by Armedangels.
In the coming weeks, newly added brands will further diversify
Zalando’s selection with sustainable clothing by Spanish label Ecoalf,
denim by Dutch label Mud Jeans, activewear from Girlfriend Collective or
stockings by Swedish label Swe-s.
“Our current fashion assortment with a sustainability benefit is already
one of the largest available in Europe, but we’re just getting started. Our
ambition is to provide customers with a bigger assortment to choose from,
clearer information to choose with, and all the inspiration they need to
make more sustainable choices. Onboarding these new brands is an important
step on our journey, and we’ll focus on adding more sustainable choices to
our assortment in the upcoming months,” explained Sara Diez, vice president
womenswear at Zalando.
Within the company too, Zalando is working on making more sustainable
decisions. “We established several initiatives to improve parts of our
business, for example, making our packaging more sustainable by changing
Beauty Bags from plastic to paper. Our current sustainability strategy, our
goals and further information about all corresponding initiatives can be
found in the annual report,” said the company.
Photo: Sara Diez / Zalando SE, Svenja Krueger
