Fashion

Yusuke Takahashi launches new brand


Yusuke Takahashi, the former artistic director for Issey Miyake, has gone
out on his own with a new endeavor. Takahashi’s new brand is called
Clothing For Contemporary Life (CFCL). The new unisex brand will be debuted
in “Volumes.”

Rather than presenting seasonal collections, Takahashi will issue garments
via e-commerce and continuously update them based on customer feedback.
Volume 1 will be made available via the brand’s own e-commerce channels in
February 2021. In addition, Clothing For Contemporary Life has already
picked up 40 retail partners, some of which include Ssense, Isetan, and
Galeries Lafayette.

The new collection will include jackets, tops, trousers and dresses made
out of computer-developed knitwear using sustainable recycled polyester and
regenerated cotton yarn. The fabric choice alone is representative of a new
era in the fashion industry.

“We wanted to be sustainable in what we are selling, but also the way we
are selling, which is why we didn’t name the collections after seasons,” a
spokesperson for CFCL said to Business of Fashion. “Instead we wanted to
make it Volume 1, because after Volume 1 we want to communicate with the
retailers or with the customers to hear what pieces they liked so we can
know whether to keep them for the next collection, or maybe [update them
by] changing the colour.”



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