Attention all beauty shoppers, we have some news for you. Starting today you’ll have a new online store to snag all your favourite beauty wants and needs from — introducing: Farfetch Beauty.
In case you are unfamiliar, Farfetch is a British-Portuguese online retail platform that sells luxury fashion items from boutiques and brands around the world. Today, the company is entering the world of cosmetics with the launch of Farfetch Beauty. The platform launched with over 100 partners featuring powerhouse luxury brands, indie brands, and everything in between. To give you insight, some of the brands included are Olaplex, Charlotte Tilbury, La Mer, and so many more. The launch of these brands coincides with the wider Farfetch group’s existing beauty offerings of Browns and Violet Grey. Plus, it syncs with the launch of PAPERWORK, a trailblazing beauty collection from Off-White, dreamed up by Virgil Abloh before he sadly passed away last year. Available exclusively on Farfetch and the brand’s own website, the line takes its name from the idea that beauty is “another canvas, another surface for human expression.” It comprises four Solution fragrances, numbered 1 to 4, all created in collaboration with master perfumers. It also includes six Imprint face and body solid pigment crayons and six Color Matte nail polishes.
With the launch of Farfetch’s dedicated beauty platform being so important to the company, Chief Brand Officer of Farfetch, Holli Rogers stated in the press release that beauty is such an important way for people to be able to express themselves and their individuality, it’s transformative. “We took this as an opportunity to shake up the online beauty retail experience by bridging fashion and beauty to appeal to our existing audience of fashion lovers,” she says. Adding, “We knew we had to offer beauty in an ‘only on Farfetch’ way – combining our know-how in bringing together a diverse community of expert voices that resonate with the modern beauty customer and their needs.”
