You can now live in one of East London’s architectural icons

An iconic east London building, Balfron Tower, is now available to rent (Picture: Way of Life)

There are few architectural icons in London you can actually live in. 

However, a new reimagining of a legendary building in the capital means you can call Balfron Tower, in the heart of east London, home.

The first images have landed as the first tenants start to unpack their belongings, and we have to say, renting has never looked so chic.

Way of Life is managing Ernő Goldfinger’s recognisable 26-storey building, created in the 1960s, as rental homes.

Whether you’re a City commuter, new to London or looking for a new family home, this may truly be one of the most interesting places to live in London, with over 140 renovated apartments, from one- to four-bedroom spaces available to rent now.

The building is considered a landmark of brutalist architecture, with exceptional design and sizeable rooms created with brilliant consideration reflecting the exacting standards of top hospitality spaces.

Balfron Tower is considered a landmark of brutalist architecture (Picture: Way of Life)
The apartments sport sizeable rooms (Picture: Way of Life)
The apartments come furnished or unfurnished (Picture: Way of Life)

Updated amenities are fit for the most stylish of contemporary living (but still honouring that sixties spirit) and those who call Balfron Tower home can catch a film in the cosy cinema room, take advantage of one of the co-working spaces or take in the views from the roof terrace. There’s also a yoga studio and communal dining, all included in the rent, which starts at £1,715 per month.

In what is sure to be music to the ears of a lot of London renters, the homes are also pet-friendly, meaning those with four-legged friends can set up home here.

Residents can also expect superfast WiFi, bike storage and an on-site resident host.

Designers have expertly incorporated intricate textiles, unique artworks and expressive sculptural forms, while the apartment interiors mindfully mesh modern and vintage in unique and unexpected ways while making sure functionality remains at the core, for modern living.

Views span across the city skyline (Picture: Way of Life)
The building has had a modern makeover, but retains its sixties spirit (Picture: Way of Life)
Communal spaces are welcoming (Picture: Way of Life)

The building has Canary Wharf and the Elizabeth Line on its doorstep and easy access to the city, with Bank only 10 minutes away on the DLR from Langdon Park. Local independent businesses are a stone’s throw away in nearby Poplar, but from above you can take in the whole city, with incredible views from the rooftop garden providing vistas over east London and the London skyline.

Living in the building is made that much easier by the contemporary rental brand Way of Life, which offers beautifully designed spaces to live in London and across the UK.

The gorgeous dining space (Picture: Way of Life)
Yes, there’s even a yoga studio(Picture: Way of Life)

Way of Life believes your home is an extension of yourself, where you not only rest, play, work and create relationships, but find a sense of belonging. Plus, they bring a fuss-free renting experience with flexible tenancy lengths that’ll bring a tear of joy to the eye of previously jaded house hunters.

From viewings and making a deposit to eventually renting, an online tenancy portal for billing and contracts keeps admin stress low alongside in-house teams who will organise repairs while you’re at work and make sure your parcels are stored safely. We’re talking services you never knew you needed – but now you know exist, can’t live without.

They also offer furniture packages for new tenants where Way of Life’s in-house team has harnessed the power of good design, with thought going into an apartment’s finest detail and making the most of space and light, storage and high-spec appliances.

Gavin Chetty, Brand Director for Way of Life, says: ‘Designed by iconic architect Ernő Goldfinger, it might be the purest expression of modernist thinking in London. Paying homage to Goldfinger’s original design and principles of vertical living, the tower has been refurbished to maximise the use of all the spaces, restoring the concrete facade along with other details. 

‘The interior spaces prioritise unique modern design and high-quality finishes, as well as an amenity offering that caters to a variety of aspects of contemporary living. Balfron Tower was designed to foster community and it will be a joy to see it occupied once more.’

All you need to do is walk through the door.

Find out more and book a viewing here.

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