- Huw Hughes
-
|
Yoox Net-a-Porter has appointed Nisreen Shocair as the online luxury and
fashion retailer’s new Middle East CEO.
In her new role, Nisreen will be responsible for driving and developing
the next phase of the company’s strategy for the region, which will include
further investment in personal shopping and client relations services as
well as developments in local language mobile sites.
Nisreen joins from omnichannel fashion and beauty retailer HSE24, where
she led the company’s merchandising, planning, supply chain and digital
strategies. Prior to that, she worked for over ten years as president of Virgin
Megastore, Middle East and North Africa.
Commenting on the new appointment in a statement, Yoox Net-a-Porter CEO
Federico Marchetti, said: “The Middle East has always been a priority for
us but when we decided to go big, we knew we needed the strongest possible
partner. As we continue to deepen our joint venture with Mohamed Alabbar,
we are boosting the team with top talent to lead the business. Thanks to
her background, Nisreen understands the young, dynamic and mobile-focused
Middle Eastern customer, making her an excellent fit for our business.”
Photo courtesy of the group
