- Danielle Wightman-Stone
Barcelona-based bridal and evening wear brand Yolancris is looking to
expand in Asia after confirming a joint venture with International Fashion
Office Mostela (IOMF).
The strategic agreement will target the Asian market with the aim of
strengthening and increasing its growth in China through IOMF’s partners
Import S.L., Migo Business China and German company Jasmoda.
Yolancris, which has had a presence at the last two editions of Haute
Couture Fashion Week in Paris, is currently present in more than 30
countries across Asia, USA, Europe, and Latin America, with showrooms and
fairs in cities such as New York, Paris and Milan, and this deal is part of
its wider plans to reinforce its international recognition and drive sales
in the region.
“The maturity of the Chinese market has received exceptionally the value
of the Firm’s work,” explained Yolancris in a statement. “The
differentiation, quality and exclusivity offered by the brand are aligned
with the tastes and values of Asian women.”
Founded in 2005 by sisters Yolanda and Cristina Pérez, the Spanish brand
specialises in evening and bridal gowns and is well known for its Boho
style and craftsmanship. Its gowns have been worn by the likes of Beyonce
and Lady Gaga.
Images: courtesy of Yolancris