- Robyn Turk
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YNAP has launched a female-only tech competition to challenge young
women to come up with ideas for a new app that drives sustainable
initiatives in fashion.
Called ‘Incredible Girls,’ the competition asks females between the
ages of 16 and 25 to dream up the app idea and submit it on the YNAP
website by July 1. One winner will be selected to receive mentorship
from YNAP executives and 1,000 GBP to spend with the retailer’s
shopping team.
A panel of experts from M Missoni, Women International UK, Man
Repeller, Endeavor and Founders Factory will work YNAP CEO Federico
Marhetti, Net-a-Porter and Mr. Porter president Alison Loehnis and
Porter acting editor-in-chief Sarah Bailey to determine the
winner.
With the Incredible Girls challenge, YNAP hopes to encourage more
young women to gain an interest in technology.
“We believe in an inclusive world where everyone can reach their
potential without barriers,” the company stated on its website. “We
are committed to inspire more girls to become the creators of the
future, by leveraging technology and fashion. We are game changers
when it comes to colliding technology and fashion to create a truly
innovative shopping experience that engages with a global audience on
a daily basis.”
