With sustainable fashion at the forefront of everybody’s minds right now, much of the conversation has been firmly focused on the production processes that go into making our favourite high street pieces.
From material usage to manufacturing processes, the dyes used to colour fabrics to the human labour used to sew, package and transport our fashion, the environmental and ethical impacts of the fashion industry are rightly inspiring us to find fairer, greener ways of shopping.
But if you’ve ever placed an online shop and been staggered by the unnecessary bubble wrap and boxes that come alongside your new purchases, you’ll know that reducing our plastic footprint on the earth is something we all need to start taking seriously.
In light of the effects of plastic pollution on the earth, British powerhouse, Burberry, is taking the next step towards sustainability, with plans to eliminate all unnecessary plastic packaging by 2025.
According to a new report from the Ellen MacArthur Foundation, a charity that aims to drive brands’ transition to a circular economy, in six years time, Burberry’s packaging will be reusable, recyclable, or compostable.
The brand has already been making strides when it comes to becoming more sustainable, eliminating plastic lamination from its retail bags and poly bags for garment covers, reducing the use of 29 tons of plastic.
What’s more, by the end of the year, Burberry plans to replace all current hangers, shrouds and poly-bags with an eco-friendly alternative, as well as offering customers the chance to recycle their unwanted hangers in a new take-back initiative.
Burberry’s work towards an environmentally responsible future notched up a gear last September, when the brand confirmed they were discontinuing the use of real fur in its collections, along with the wasteful practice of destroying unsaleable products and excess inventory.
All eyes will be on newly appointed chief creative officer Riccardo Tisci’s next collection for the storied brand in September, where we can expect to see faux fur on the catwalk for the first time.
