- Danielle Wightman-Stone
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British-based pre-owned luxury e-tailer, Xupes, which specialise in
vintage handbags, timepieces and unique luxury jewellery, is teaming up
with Dutch high-end department store, de Bijenkorf to open their first
pop-up.
De Bijenkorf, owned by Weston family, which also owns Britain’s
Selfridges, Canada’s Holt Renfrew and Ireland’s Brown Thomas, will host the
first ‘pre-owned’ pop-up within its flagship store on Dam Square in
Amsterdam.
The 624 square foot pop-up has been designed by Xupes’s branding agency,
Warren Creative and built by Octra to reflect the Xupes’s showrooms in the
UK and Amsterdam, with the aim of offering a “warm and relaxing
environment” to allow shoppers to discover pre-loved pieces.
The space features a range of brands and models from Xupes’ pre-owned
watches collection including Rolex, Patek Philippe and Audemars Piguet, and
the pop-up will also showcase a ‘Daytona wall’ displaying thirty ‘hard to
get hold of’ pre-owned and vintage Rolex Daytonas of different styles and
ages.
Xupes founder Joseph McKenzie, said in a statement: “We are extremely
excited to be launching our first pop-up in such a prominent and high-end
department store such as de Bijenkorf. Buying pre-owned not only makes
financial sense, but it also provides access to vintage and classic designs
that aren’t available from retailers any more. Add in the sustainability
factor and we think it’s a proposition that really resonates with a lot of
people.
“We have a genuine love for the products we sell and understand the
important roles they can play in people’s lives, whether that be marking a
career milestone, a gift for a loved one, or becoming an heirloom to pass
down the family. We want to help anyone who aspires to own one of these
beautiful pieces of design and offer an enjoyable and trustworthy way of
purchasing it, whether that be in one of our showrooms or via our website.”
