Fashion

Wrangler expands outdoor apparel by launching a new line


Wrangler expands outdoor apparel by launching a new line

Wrangler has introduced a new line, called ATG by Wrangler, as an
expansion of its existing outdoor apparel category.

ATG by Wrangler is a line of performance outdoor apparel, or All
Terrain Gear. The collection features every-day styles designed with
materials that keep wearers dry and comfortable in all conditions.
These materials include quick-drying, water repellent fabric, mesh
venting, convertible wearing systems, UPF 30 protection and recycled
materials.

Each piece in the new ATG line were created using 3D virtual design
to help ensure exceptional fit and mobility. Pieces include a flannel
shirt, utility pants, bicycle joggers and a packable jacket. The line
includes both adult and children’s sizing. Pieces range from 19.99 to
109.99 dollars.

“ATG by Wrangler couples the durability and quality consumers know
and trust from Wrangler with the functional benefits required to
produce a rugged and versatile outdoor apparel collection,” Tom
Waldron, VP and global brand president, explained in a statement.
Unlike most other outdoor companies, we’re proud to provide everyday
consumers with outdoor apparel that includes premium functionality and
dynamic comfort, without a premium price tag.”

Image: Wrangler



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