Fashion

Woolrich adds international executives


Woolrich, the oldest manufacturer of outdoor wear in the United States, has
added to its international executive team. The company has poached Federico
Manno from VF Corp. as their new general manager of global
direct-to-consumer and digital key accounts. Manno’s new role is part of
the growth strategy put in place by L-GAM, which acquired a majority stake
in Woolrich and appointed Steffano Saccone CEO in July.

This newly created role will see Manno developing building the brand’s
multichannel direct-to-consumer business and growing global digital
accounts. In his previous role at VF, Manno was e-commerce and global
digital marketing director for The North Face.

Woolrich has also hired Gaetano Coccopalmeri as their new sales director
export. In this newly created role he will oversee the Scandinavian,
Eastern European, Russian, and Asian markets. Previously Coccopalmeri at
VF/Napapijri as global sales director distributors & travel retail.



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