Fashion

Womenswear shoe brand Ego launches kidswear


Womenswear shoe brand Ego launches kidswear

Manchester-based womenswear shoe brand Ego has launched a kidswear
range.

Aimed at girls aged between 5-12 years old, the Mini-Me range features
17 stylish shoes, including chunky military and cowboy boots, day-to-night
ballerina pumps, and knitted long boots to sparkly party shoes, which
coordinate with Ego’s latest womenswear collection. The collection is a nod
to the autumn/winter catwalks, featuring high shine patent, animal prints
and pop pom details in a palette of classic black, bold red and sparkly
pink.

The launch is accompanied by a new campaign, shot with global influencer
Lou Teasdale and her 7-year-old daughter Lux at their London home.

Prices for the 34-piece collection range from 19.99 pounds – 34.99
pounds.

Co-founders of Ego shoes, Adeel Fiaz and Usman Riaz, said in a
statement: “We’ve seen a huge rise in the Mini-Me trend, particularly in
footwear. Designer brands such as Fendi, Sophia Webster and Gucci are
brilliant examples of the growing opportunity in the market as it taps into
the demands of the increasingly style-conscious parent. Due to the rate at
which children’s feet grow, we want to cement ourselves as the go-to online
brand for parents, providing stylish and quality footwear, at an affordable
price.

“Social media is Ego’s highest revenue driver and we believe it will be
extremely influential in driving demand for the new kidswear range. We hope
to expand into a summer range next year and our ability to meet the
customer demand for new trends will keep us ahead of our competitors.”

In January, Ego reported a 78 percent jump in revenue for 2018 to 10
million pounds
, citing an increased focus on its social media
channel, which generated 2.5 million pounds.

Photo courtesy of the brand



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