British-based online marketplace and retailer, Wolf and Badger, which
has stores in London and New York has completed a 4.5 million pound
fundraise from Guinness Asset Management EIS Fund, which the retailer
states will be used to “accelerate” growth.
Recognised as a go-to place for independent designer brands, Wolf and
Badger has stated that the capital will be used to further cement its
position as the most coveted retail destination for customers who are
looking for independent and ethical brands across menswear, womenswear,
jewellery, accessories, beauty, grooming and homeware.
George Graham, chief executive and co-founder of Wolf and Badger, said
in a statement: “This new funding provides the opportunity to take an
exciting step forward in delivering on our mission to connect discerning
shoppers with the best independent brands on a global scale.
“With this new capital we will be able to make it even easier for our
loyal and ever-expanding customer base to discover and shop through our
platform and enable more independent, ethical designer brands to reach
customers.”
Wolf and Badger looking to scale operations in UK and US
The new capital will be utilised to accelerate the growth of the Wolf
and Badger marketplace, by expanding the team and enhancing the technology
to optimise the customer experience, and to “scale further” in its core
markets of the UK and US, as well as internationally.
In addition, Wolf and Badger added that it is also looking to continue
its development of new product verticals including homeware and beauty.
Wolf and Badger was founded in 2010 by the Graham brothers, George
Graham, chief executive and Henry Graham, creative director. Through its
innovative multi-channel business model, it connects customers
internationally with over 700 brands with an exclusive focus on ethical,
unique and independent brands.
The global multi-channel retailer recently opened a 12,000 square foot
multi-purpose department store and events space in the new Coal Drops Yard
development in Kings Cross, London and it also has a flagship on Grand
Street in SoHo, New York, and operates online.
Images: courtesy of Wolf and Badger
