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Winnie Harlow channels RuPaul in MAC’s Viva Glam 25th anniversary campaign

Yaas (Picture: MAC)

Supreme drag queen RuPaul has turned countless iconic looks, but the PVC corset, matching boots and blonde wig she wore to launch MAC’s Viva Glam initiative is arguably the most memorable.

Now, as the campaign reaches it’s 25th anniversary, the make-up company have recreated their first campaign with none other than supermodel Winnie Harlow.


Donning Mama Ru’s famous thigh high boots and even higher hair, Winnie has even recreated the original poster in which Ru uses her own body to spell out Viva Glam.

The M is everything.


RuPaul was chosen to launch the Viva Glam campaign – which donates the sales of a specific lipstick to charities fighting HIV/AIDS – in 1994 because of his connection and resonance to the LGBTQ+ community.

Since then Viva Glam lipsticks have made over $500 million (over £384 million) for charity and attracted huge name celebs to create their own lipsticks. Miley Cyrus, Sia, Nicki Minaj and Ariana Grande have all appeared in their own Viva Glam campaigns over the last 25 years.

RuPaul in the original VIVA GLAM MAC campaign (Pictures: MAC)

Since appearing in the first campaign, RuPaul has taken the world by storm with TV talent show RuPaul’s Drag Race, now in its eleventh season.

Maybe this means in 25 years’ time we’ll see Winnie become the next Tyra?

We’re all rooting for her.

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MORE: RuPaul gets candid about his open marriage to husband Georges LeBar: ‘Love is free’

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