Sports shoe retail chain Footlocker has answered sneakers fans’ prayers by promising the most obsessed among them 65 free pairs.
To enter its new contest ‘It’s a Sneaker Thing,’ all Europe-based sneaker fans need to do is log on to the sneaker store’s YouTube channel, upload a video documenting their ‘obsession’ and then just hope their life qualifies as the most sneaker-devoted of all.
Footlocker has outlined that it is looking for “sneaker enthusiasm beyond reason” and has already posted videos to inspire contestants.
The “funniest and craziest” clips submitted will be narrowed down and then judged by a panel of celebrities, and the winner will walk away with 65 pairs of new sneakers from the store’s stocks (handed out over the next five years).
YouTubers have already been busy uploading their videos, with some showing off alarming amounts of shoes. An official end date for the competition has not yet been announced.