When is the best time to buy Christmas gifts? What you need to know about Super Saturday

It’s often believed that Black Friday is the best day to grab a bargain and stock up on gifts to give for Christmas. 

But the true bargains are to be had this weekend, on what is dubbed “Super Saturday.” 

According to research by PwC, given that there is one fewer shopping weekend between Black Friday and Christmas this year, retailers are under pressure to discount more widely this coming weekend.

As a result, it has been predicted that there will be an increase in promotions this weekend as retailers look to draw in more cautious consumers and clear seasonal stock.

As part of its 12 Christmas Predictions, the auditing firm predicted that people are planning to shop later and spend less this Christmas, meaning stores are under more pressure to entice people to part with their cash.

“We expect to see significantly higher promotional levels this weekend and a bumper Boxing Day sale compared to previous years, with deep discounts for patient consumers,” explained Lisa Hooker, PwC’s consumer markets leader. 

This comes after it was predicted that Brits would spend a total of £8.57 billion over Black Friday weekend, with spending in the UK purportedly the highest in Europe. 


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