The singer’s previous record were all named after the age she was when she wrote them – so 19, 21 and 25 – and this looks set to follow the same pattern.
So when will the next one drop? Here’s everything we know so far.
What do we know about Adele’s new album?
Adele, now 33, looks set to drop her fourth album, this one titled 30.
She released a snippet for a new song titled ‘Easy on Me’ on social media.
The video shows the star leaning out the window as she drives a car, as sheets of paper with music on them are blown away, with the single set to be released on Friday 15 October.
Fans were in a frenzy after the Grammy-award-winning star updated her social media accounts and website to tease her new music.
The 33-year-old’s social media profile pictures on Instagram and Twitter have been changed to a turquoise pattern and her bio now just shows a link to her website, where fans are asked to sign up for more information.
Soon after the changes were spotted #Adele30 began trending online, and mysterious billboards with the number 30 began popping up across the UK and the rest of the world.
When will 30 be released?
We don’t yet know the release date for the album, and Adele is keeping it a secret.
However, the release of 25 on 20 November 2015 came just less than a month after the lead single “Hello”. If a similar schedule is followed for 30 you can expect it at some point in the middle of November.
Fans certainly believe it may be close and the marketing does seem to be ramping up. It comes after Tokyo, Dubai, Paris, London and various cities in the US were hosts to mysterious billboards and projections of the number 30 last weekend.
The projections were spotted on the Eiffel Tower in Paris, the Colosseum in Rome, Berlin’s Brandenburg Gate, Amsterdam’s Nemo Museum and New York’s Empire State Building.
She has been creative with her album releases in the past. Adele’s last one, 25, was announced using mysterious marketing. An except of her song Hello featured in an advertising break for The X Factor, broadcast against a blank screen.
Her first single, however, will be released in full on Friday, 15 October.
The powerhouse singer had previously said her fourth album would be released in 2020 but this was pushed back due to Covid.
What will this album be about?
Adele likes to write about her own life. She separated from her ex-husband Simon Konecki when she was 30. She is now dating Rich Paul, a 37-year-old sport agents from Cleveland, Ohio.
Konecki now lives across the road from the singer, and they share custody of their son Angelo.
She told Vogue in an interview: “I wanted to explain to him through this record, when he’s in his twenties or thirties, who I am and why I voluntarily chose to dismantle his entire life in the pursuit of my own happiness.
“It made him really unhappy sometimes. And that’s a real wound for me that I don’t know if I’ll ever be able to heal.”
It was previously thought Adele married Konecki in 2016, but she confirmed to Vogue that this was not the case, they got married in 2018. She then filed for divorce in 2019.
“The timeline the press have of my relationship, my marriage, is actually completely wrong,” she explained. “We got married when I was 30… and then I left.”
“It just wasn’t right for me any more,” she added. “I didn’t want to end up like a lot of other people I knew. I wasn’t miserable miserable, but I would have been miserable had I not put myself first. But, yeah, nothing bad happened or anything like that.”