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What You're Reading On –

The most-viewed news on for the week ended April 3, 2021.

Tom Branna, Editorial Director04.04.21

The unlikely combination of cosmetics and videogames was the most-viewed news on in a holiday-shortened week. NYX Professional teamed up with Tetris to introduce a limited-edition makeup collection. That news topped Procter & Gamble’s latest efforts to impact discussions on racial inequality; its “Widen the Screen” initiative challenges misperceptions of the Black community promulgated in media. Here are the most-viewed news items on for the week ended March 3, 2021.

1. NYX Professional Makeup Partners with Tetris


2. Procter & Gamble Widens the Screen


3. Maybelline New York Names K Pop Band Itzy As Global Spokesmodels


4. Elemis Promotes Marc Gallagher to Chief Brand Digital Officer


5. Vital Proteins Launches Chocolate-Flavored Collagen Peptides


6. What You’re Reading on


7. NARB Recommends Doterra Discontinue Therapeutic Essential Oil Claims


8. Colgate-Palmolive and Philips Partner to Bring Electric Toothbrushes To Latin America


9. Aveda Partners with Charitywater for Earth Month


10. ACI Urges FDA to Address Hand Sanitizer Safety Concerns




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