Fashion

What to treat yourself to in the Singles' Day sales if you need cheering up



From Lily Collins‘ character in Emily in Paris to Bridget Jones and Emma Watson, we’re forever championing strong and independent single women here at British GLAMOUR. Repeat after me: you don’t need a partner to make you complete. We’re also forever encouraging the self-gifting of a new beauty product or a fashion investment piece if you have the means to spend money on yourself. The power of retail therapy is REAL.

So, it was music to our ears when we discovered that there’s actually an entire day dedicated to both of those things. Yep: today is Singles’ Day – a day-long shopping event all about spoiling yours truly and showering yourself with gifts (frugally). Apt, as we find ourselves in dire need of cheering up in lockdown 2.0.

Here’s everything you need to know about Singles’ Day 2020, plus the best Singles’ Day deals from the likes of LELO, Net-A-Porter and Kiehl’s that are *seriously* worth shopping.

What is Singles’ Day?

Singles’ Day originated in China in the 19090s, when university students would celebrate being single on the 11th November (or 11/11). Traditionally, lots of singles’ parties and blind place on the day – where the date’s line-up of “ones” represent said single people. Retailers slowly got wind of the celebrations, and began offering fashion sales and beauty sales so that single people could treat themselves on the day.

In more recent years, Singles’ Day has gained momentum in America, and in the last couple of years, the shopping event has become increasingly popular British retailers. In fact, there are more fashion and beauty brands taking part this year than ever before.

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When is Singles’ Day 2020?

Singles’ Day 2020 takes place on Wednesday 11th November, but there are deals and offers running all week in celebration. Think of it as a Black Friday warm-up.

What are the best Singles’ Day deals to shop?

There are loads of ways to treat yourself this Singles’ Day. In these fashion sphere, Net-A-Porter is offering up to 22% off designer fashion by Alexander Wang, Sleeper, Self Portrait and more while ASOS is offering 20% off EVERYTHING on site (!) with the code GETWITHASOS.

If it’s new beauty products you’re after, make a beeline for LookFantastic who are celebrating Singles’ Week by offering free gifts and up to 30% off selected products with the code LFBEAUTY. All products in the deal can be found on their best beauty offers page including CeraVe’s Large Moisturising Cream Duo, Urban Decay’s All Nighter Setting Spray and Illamasqua’s Beyond Powder in OMG.

There’s also 25% off at HQHAIR with the code HAUL, 20% off skincare favourites at Kiehl’s and 30% off this LED face mask at CurrentBody – one of the best LED face masks of them all. Tried and tested.

Last but (certainly) not least, we thought it only right to draw your attention to the plethora of sex toy offers doing the rounds this Singles’ Day. Sex is the greatest form of self-care, after all, and you should feel empowered in the bedroom – even if you don’t have a partner. You can get between 25 and 50% off luxury (and life-changing) sex toys at LELO – we’re snapping up the Sona Cruise 2 – as well as an extra 10% off site wide at Lovehoney. This Womanizer clitoral simulator *seriously* fast.

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Ready to shop? Here are the best Singles’ Day deals to treat yourself to today.



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