What is cottagecore? TikTok’s latest aesthetic explained

A new trend emerges from TikTok almost every day, but one that’s began gaining traction during lockdown is cottagecore.

The aesthetic is loved by social media stars and celebrities like Millie Bobby Brown.

Now, even Taylor Swift appears to have channelled the style – embracing home comforts and the countryside in her new album, Folklore, written during lockdown.

But what exactly is it? Here’s what you need to know:


All the spring blossoms ##aesthetic ##cottagecore ##fairycore ##lanadelrey ##ireland

♬ Video Games – Lana Del Rey

What is cottagecore?

Essentially a romanticised idea of living in the countryside, cottagecore is a trend that centres around wearing cosy jumpers, floral dresses, flowers in your hair, along with knitting, crochet, baking and more.

In a viral TikTok video by @cncealingflwrs, she says: “Put a finger down if you know how to knit, sew, or crochet. Put a finger down if you own more than five sweaters,” she continues. “Put a finger down if you own more than three flower-printed clothing items… Have flowers or dried flowers around your room…Or love the aesthetic of fungi and mushrooms.”

You get the gist.

Stranger Things actress Millie Bobby Brown has very much been embracing the aesthetic on her Instagram page,

Meanwhile singer Halsey shared a picture of herself on Twitter in a strapless polka dot top, and followed it up by writing: “not to be a cottagecore queer on the TL but like…I am.”

And fans are convinced the trend has inspired Taylor Swift’s new look, which is all billowing skirts and oversized jumpers..

How to achieve the cottagecore look

The style is perfect for those who favour floaty dresses, cosy knits and vintage-styles. Luckily, the high street is very much on board with those trends right now, so you can embrace the aesthetic easily. Here’s some must-haves:

Floral dress

(Sister Jane)

This sweet vintage-style dress is perfect for embracing the trend, and is also comfortable for lazy days at home.

Dress, £89, Sister Jane

Linen shorts

(& Other Stories)

Linen is a huge trend this season, as are green hues, so these shorts are a no-brainer. For cottagecore-chic, pair with a floral top or checked shirt,

Shorts, £55, & Other Stories


(Free People)

Loose and floaty, these dungarees are perfect for summer days in the garden.

Dungarees, £88, Free People

Flower hair accessory

(Rock n Rose)

A floral headband is the perfect buy for this aesthetic – and Rock n Rose has plenty of gorgeous options.

Headband, £36, Rock n Rose

Freckle tint

(Lottie London)

Last but not least, don’t forget your freckles! This tint is loved by beauty influencers for its natural formula.

Temporary freckle tint, £6.95, Lottie London


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