What is Brat summer? How Charli XCX created the big Brat summer of 2024

Ultimately, Brat is about hedonism, which tends to have a moment during the summer anyway, even more so post-Covid, and amid a financial crisis. But it’s also more than big sunglasses and slogan tees and sweat — it’s about having a whole heartedly good time, for you, not for anyone else. “It’s about having a healthy balance of hedonism, going out and craving real life experiences that are a bit raw, a bit messy, but also acknowledging that it can fit into a wholesome lifestyle,” says Indeka. So there you have it. Now go and enjoy your big Brat summer. 


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