- Danielle Wightman-Stone
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Shoppers flocked to Westfield London and Westfield Stratford City in
search of deals on Boxing Day, with footfall up 3.4 percent on last year.
Both shopping centres recorded more than 363,000 shoppers on Boxing Day,
which marks the busiest ever day on record for Westfield London since it
opened its doors in 2008 with over 189,000 customers.
Myf Ryan, chief marketing officer Europe and group director of brand and
strategic marketing for Unibail-Rodamco-Westfield, said in a statement:
“Boxing Day has once again proved to be one of the busiest days of the year
and we’ve welcomed more than 363,000 visitors across both Westfield London
and Westfield Stratford City. Local and international visitors have flocked
to our centres to make the most of the festive season by combining the best
in retail with leisure and entertainment.”
Westfield had a series of festive activations had it states “helped
drive strong footfall in the run-up to Christmas,” including the Winter
Village, a Christmas market first for Westfield London, featuring
everything from traditional German sausages and mulled wine, to artisan
produce chocolate treats, cheeses and handcrafted gin from a range of
British traders.
Other experiences ranged from a Nordic-themed Christmas grotto at both
centres to Naomi Campbell’s Fashion For Relief pop-up store and Merry Mutts
Motel at Westfield London which was a drop your dog and shop service.
