Fashion retailer Weekday, which is set to open a further three UK stores
before the end of November, two in London and one in Sheffield, has started
with the opening of its Shoreditch London store.
The 5,000 square foot store located on Shoreditch High Street features a
hybrid of upscaled industrial materials inspired by the city-scape for an
“inspirational shopping experience”.
The aim of the East London hub is to create a backdrop for “creativity
and self-expression” for customers, explained the retailer, and includes a
store-made studio, with screen-printing stations in which Zeigeist prints,
reflecting global events and happenings, will be created on a weekly
To celebrate the opening of its Shoreditch store, Weekday has teamed up
with seven London creatives to co-create a limited edition print capsule
collection, one for each day of the week. The seven creative talents range
from art, design, music, fashion, photography, skate and activism and were
selected to encapsulate Weekday’s youth and diversity driven aesthetic.
The limited edition print capsule features designs by Betty Belle, Cam
Barr, Char Ellesse, Josh Williams, Miraa May, Zak Abel and Rene Matich
across Weekday jeans, denim jackets, hoodies, t-shirts and sweatshirts and
will be sold exclusively at new Weekday Shoreditch store.
Following the Shoreditch store launch will be the brand’s slightly
smaller, 2,800 square foot Soho location at 34-35 Berwick Street opening on
Founded in 2002, Weekday currently ships to 19 markets and has stores in
12 countries, offering a curated mix of women’s and men’s fashion and
accessories as well as a small selection of external brands. Weekday is
also committed to using sustainable materials, with less environmental
impact on the planet, with over 68 percent of its products currently made
from sustainable materials.
Images: courtesy of Weekday