Football

Watch adidas’ Jude Bellingham advert that leaves England fans with ‘goosebumps’ and features cameo from Laura Woods


JUDE BELLINGHAM has taken centre stage of Adidas’ new Euro 2024 advert – and it has been an overwhelming hit with fans.

The two-minute video is backed by The Beatles’ timeless hit ‘Hey Jude’ and showcases a number of notable faces including rapper Stormzy and presenter Laura Woods.

Jude Bellingham took centre stage in Adidas new Uefa Euro 2024 'Hey Jude' advert

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Jude Bellingham took centre stage in Adidas new Uefa Euro 2024 ‘Hey Jude’ advertCredit: Instagram @adidasfootball
Presenter Laura Woods also features twice in the iconic ad

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Presenter Laura Woods also features twice in the iconic adCredit: Instagram @adidasfootball

A number of former Three Lions stars including David Beckham, Ian Wright and Frank Lampard also make appearances.

The ad is titled ‘Hey Jude’ and features a slow, gloomy rendition of the track to correspond with England’s previous shortcomings in European competitions.

But this summer, England fans will be hoping that the national team can take a sad song and make it better when they step out onto the pitch for Euro 2024.

It’s been three years since the team’s final defeat on penalties at Euro 2020, and 58 long years of hurt since they last won a major international tournament.

Adidas has latched on to that emotion of despair and lingering dreams for its new ad campaign, with Woods looking anxious at the start.

It begins with fans sitting on a sofa and reacting to England legend Paul Gascoigne‘s ‘Golden Goal’ miss against Germany in the semi-final of Euro 1996.

It was 1-1 in extra-time with a place in the final awaiting, but England went on to crash out on penalties with now manager Gareth Southgate‘s scuffed penalty saved in the shoot-out.

It follows with downcast voiceovers from commentators as they react to the next few disappointing campaigns, which saw England exit in the group stage of Euro 2000 and the Round-of-16 in 2016.

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Yet there is hope.

As things soon take an upturn in the ad, with clips of a young Bellingham scoring for Birmingham City, and fans around the country going bonkers.

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The music shifts to a more up-tempo beat with TNT presenter Woods celebrating among fans on a coach.

After it’s publication on Thursday, Woods took to her Instagram story and joked: “Nominating my cameo in this for a BAFTA alright?”

Stormzy too jump ups in joy with youngsters in a London park and former Arsenal striker Wright celebrates with fans on a bus, with Lampard walking through the streets.

It all ends with a close-up of Bellingham and the inspirational slogan ‘You Got This’.

And fans absolutely love it.

One wrote: “I feel Goosebumps watching this. Wow wow wow”

Another wrote: “Goosebumps, a cinema, it is Oscar worthy. Jude Bellingham is the face of English football at 20 years old.”

A third said: “This advert sent chills down my spine. Best I’ve seen in years.”

Elsewhere England kick off their Euro 2024 campaign this Sunday June 17, at 8pm with their first group game against Serbia.

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Jack Wilshere’s England XI vs Serbia

SunSport columnist Jack Wilshere wants Engand to start with just one holding midfielder – Declan Rice.

That means playing Phil Foden and Jude Bellingham in attacking midfield roles, with Cole Palmer and Bukayo Saka on the wings, either side of Harry Kane up top.

Wilshere said: “In the group stage against teams we should beat, we can  afford to be more expansive, let’s attack.

“It wasn’t that long ago we were saying we didn’t have the Spanish-type of players who can dominate the ball, now we have.

“So let’s try to utilise that, dominate the ball and go for goals.”

And the ex-England midfielder wants Trent Alexander-Arnold to get the nod at right-back, with Kyle Walker centre-back.

He added: “If you play Trent at right-back and he drifts in midfield, he can switch the play at speed. Walker’s pace will get you out of trouble.”

Read more from Jack Wilshere during Euro 2024.



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