Walpole has announced the 12 companies to take part in its Brands of
Tomorrow 2020 accelerator programme.
The 12 companies include high-performance outerwear brand, Shackleton;
premium English knitwear brand Country of Origin; tailored womenswear brand
Dai; ladder-resistant tights brand, Hedoine; children’s clothing boutique,
Pepa & Company; luxury Scottish textiles company, Araminta Campbell;
at-home beauty booking service Ruuby; sustainable jewellery brand Anabela
Chan; made to measure furniture business Matthew Cox; wine producer from
Kent, Simpsons Wine Estate; luxury travel magazine, Suitcase Magazine; and
London-based Apothecary, Anatome.
In association with Mishcon de Reya and Moneycorp, Walpole announced the
12 newest brands to join the programme at a party at Ennismore Sessions
House on Thursday. The 12-month programme will see the selected brands
attend a series of practical workshops on key business development topics,
and get paired with mentors from senior leadership roles across the luxury
sector.
Additionally, the brands will get access to Walpole’s established
membership of over 270 of Britain’s most prestigious luxury businesses and
cultural institutions, and programme partner Mishcon de Reya will provide
brands with a legal mentor.
Brands of Tomorrow 2020 announced
Launched in 2007, Brands of Tomorrow is a programme that looks to secure
the long-term growth of the UK’s luxury sector by building a pipeline of
next-generation brands. So far,
more than 110 brands have completed the development programme.
Commenting on this year’s lineup in a statement, Walpole CEO Helen
Brocklebank, said: “British luxury has always been driven by its creative
entrepreneurs and founders, and Walpole’s Brands of Tomorrow is designed to
help give early stage luxury brands the best chance of success as they
build their growth. A very warm welcome to Balthazar and Chris, each of
whom brings extensive experience and expertise to the programme, and huge
thanks to Mishcon de Reya for their continued support of Brands of Tomorrow
and Moneycorp who have joined us as a new partner.”
Balthazar Fabricius, chairman of Brands of Tomorrow, said: “Starting a
business is hard, producing goods and services of quality is even harder.
Passion, vision, energy and daring to risk are some of the rare commodities
that fuel this epic endeavour. Along with Helen and Deputy Chair Chris, I
am incredibly excited to begin the 12-month programme of advice, insights,
contacts and unemotional objectivity to give the 2020 brands possible odds
for long term success.”
Since Brands of Tomorrow’s inception in 2007, brands who have completed
the programme have seen a three-fold increase in total revenue, with the
combined total revenue of brands of since 2007 amounting to around 300
million pounds.
Photo credit: Dai, Facebook
