POP-UP: The virtual shop is open every Thursday for the next 3 weeks (Pic: Walkers)
Half of young people surveyed by Walkers Crisps blame a lack of money for their inability to travel to exciting destinations. Over one in 10 said that they’d never travelled outside the UK at all.
So Walkers decided to do something about it. Today they’re launching a pop-up digital travel agent selling flights to luxury destinations at a fraction of the usual price.
You can today book a ticket to Bologna in Italy, Bangkok in Thailand, or New Orleans in the USA for just £1.99, the price of a bag of Walkers Sensations.
They’re not doing this just out of the goodness of their hearts, of course, but to publicise two new flavours of crisps inspired buy these very locations: Hickory Smoked Cheddar & Crispy Bacon (New Orleans) and Balsamic Vinegar & Caramelised Onion (Bologna) plus that modern classic Thai Sweet Chilli (Bangkok).
CONTINENTAL: Bologna is the place to go if you like meat and cheese (Pic: Getty)
From today, Thursday June 27, Walkers Sensations is offering people across the UK the chance to purchase one of 100 flights to Bangkok, New Orleans and Bologna for just £1.99 per flight – the same price of a packet of Sensations.
For a limited time only, you will be able to book flights for 99% less than the commercial value and cheaper than anywhere else in the world.
HERITAGE: New Orleans has a food and music culture that’s second to none (Pic: Getty)
“For those who manage to get their hands on one of the 100 flights, we hope that by reducing the price down to the cost of a packet of crisps, we’re able to unlock an exciting feast for the senses”
Alison Kirk, Brand Manager, Walkers Sensations
A trip to Bologna would normally cost you £220, so you stand to save £218.01, getting to New Orleans would normally set you back £600, so you’re saving saving £598.01, and making it all the way to Bangkok should really cost about £650, so Walkers price represents a saving of £648.01!
Over a three-week period, the pop-up digital travel agency, www.SensationsGlobalTravel.com, will be open for business, and starting with Bologna, 100 flights will go on sale across three consecutive Thursdays (June 27, July 4 and July 11).
Sensations Global Travel will also come to life with a physical Soho location, with agents staffed outside the pop-up between Wednesday 26 June to Friday 28 June handing out samples of the new flavours to lucky passers-by, as well as more information on the activity.
To be in with a chance of getting one of the 100 select flights, would-be jet-setters must visit the site between 7pm-8pm and register their details, with a different destination on sale each week.
STREET SENSATION: Bangkok’s street food scene is legendary (Pic: Getty)
After the hour is up, people will be contacted to let them know if they have been selected, with people chosen at random. For those who don’t get the chance to buy a £1.99 flight, all is not lost, as entrants will still be able to access cheap discounted flights to amazing destinations worldwide with a free one-month Premium trial to Jack’s Flight Club – the largest cheap flights members club in UK and Europe.
In partnership with lastminute.com, the 100 flights up for grabs will start with 50 to Bologna on Thursday 27th June. Followed by 25 to Bangkok on Thursday 4th July and 25 to New Orleans on Thursday 11th July. All proceeds will be donated to charity.
