ORANGE-COLOURED wine could be the next big thing according to the latest trends report from retailer Waitrose.
The upmarket supermarket chain reckons a wine called Litmus Orange – an English tipple that will set you back around £15 a bottle – will soon be a hit with people “looking for something different”.
The unusual orange colour comes from leaving the skin of the grapes during the ageing process involved in making wine.
But it admits the new hue is unlikely to takeover from popular pink drinks such as gin and rose any time soon.
In its annual Food & Drink report which examines emerging trends, Waitrose said: “Britain’s love affair with pink gin and rose wine seems to be expanding. Drink aisles are now an explosion of pink.”
The report, the supermarket’s seventh, is based on comprehensive new OnePoll consumer research of people across Britain – not just Waitrose & Partners shoppers.
Other trends it has identified are posh crumpets, tahini dips – and celery juice which has been popularised by social media influencers and celebrities including Kylie Jenner.
Waitrose says its sales of organic celery are up 30 per cent – while searches for the low calorie veg on social media platform Pinterest have risen 2,457 per cent.
The research also confirms that we are a nation of crisp lovers, with the average crisp eater crunching through 178 packets a year.
With a third of Brits eating less meat than two years ago, more than a quarter of us say we plan to look for better quality meat or fish when we do buy it.
And seacuterie – the seafood version of charcuterie – may soon be coming to your table according to Waitrose.
Brits are also spicing things up, with a fifth eating more spicy food than five years, and 26 per cent of people replacing putting salt on the table with chilli sauce or flakes.
Waitrose also reckons “mindful spending” is on the up, with 50 per cent of us now buying fewer than one hot drink out per week, as we become more conscious of little bleeps on the contactless pad.
