Fashion

Viral denim designer Ksenia Schnaider launches a menswear line


Viral denim designer Ksenia Schnaider launches a menswear line

Ukraine-based denim designer Ksenia Schnaider is launching menswear
for the first time since its debut in 2011.

Run by Ksenia Schnaider and her husband Anton, the brand earned its
international popularity when a pair off-kilter asymmetrical women’s
jeans were shared throughout the internet on blogs and social media
earlier this year. The jeans in question were designed with one skinny
leg and on wide leg and are emblematic of Schnaider’s unique and
highly creative line of women’s denim.

While a smaller range from the women’s offering, Schnaider’s
menswear items include jeans, denim jackets and vests, shirts and
T-shirts. The jeans are closely inspired by the women’s line, with
designs featuring several pockets or dramatic rips at the knee.

Speaking to WWD, Schnaider explained that she had always intended
to launch menswear, and the time felt right now. The brand had already
had a large male consumer base from Japan and China, who had been
purchasing unisex and women’s items.

Viral denim designer Ksenia Schnaider launches a menswear line

The debut men’s collection is currently available on the brand’s
e-commerce site, costing between 275 and 540 dollars for jeans and 120
to 685 for tops.

Images: Ksenia Schnaider website



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