- Robyn Turk
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Popular apparel brand Vineyard Vines has unveiled its first
female-focused influencer collaboration. Created in collaboration
lifestyle brand Palm Beach Lately, the collection draws inspiration
Palm Beach.
Palm Beach Lately was founded by sisters-turned-business partners,
Beth Aschenbach and Danielle Norcross, originally intended as a local
city guide. The brand has since expanded to offer content in fashion,
travel and home decor.
The Vineyard Vines x Palm Beach Lately womenswear collection
includes dresses, jumpsuits, sweaters, swimwear beach cover-ups and
accessories, in a pastel palette of mainly pink and white with bold
detailing. Pieces range in price from 40 to 250 dollars and are
available to purchase through the Vineyard Vines e-commerce site,
select Vineyard Vines stores and through exclusive wholesale
partners.
“We first came to Palm Beach when we were kids and have come back
year after year, making our partnership with Palm Beach Lately very
fitting. Much like the vibrant aesthetic and mission behind the
platform, vineyard vines was founded not only to create quality
products, but to provide a lifestyle inspired by living the Good Life
with our family and friends,” Ian Murray, Vineyard Vines CEO &
co-founder, said in a statement.
