Fashion

Video: BOF discusses the consumers’ revolutionised path to purchase


Video: BOF discusses the consumers’ revolutionised path to purchase

In this video, The Business of Fashion’s (BOF) host Robin Mellery-Pratt
discusses the consumers’ revolutionised path to purchase from social
commerce, in-app transactions, live streaming channels and store associate
video links, to voice commerce and biometrics with Maria Prados, vice
president of global retail e-commerce at Worldpay and Shanu Walpita,
fashion communication and innovation lecturer at the London College of
Fashion.

Watch the video below.

Video: The Business of Fashion via YouTube

Photo credit: The Business of Fashion, Facebook



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