- Robyn Turk
Media company 24/7 Tempo researched several metrics surrounding
U.S.-owned fashion brands to determine America’s place within the
fashion industry. Analyzing revenue, number of stores, name
recognition and metrics involving foot traffic from intelligence
company Placed, store number, revenue, and other measures of success,
24/7 Tempo has ranked the 20 most successful American fashion
Its research, which was published on 24/7 Tempo’s website, has
determined that the most successful U.S. brands are distinguished by
their longevity, practicality, ease of wear and ability to cater to a
wide consumer base.
24/7 Tempo ranks Brooks Brothers at place 20 due to its 500 plus
stores worldwide and a revenue of 1 billion dollars. Ahead of Brooks
Brothers are Converse at place 19, Tommy Hilfiger at 18 and Kate Spade
With 3.7 billion dollars in revenue and over 4,000 stores
worldwide, Calvin Klein comes in at number 16. 24/7 Tempo noted that
boundary-pushing ads and a wide range of product categories has helped
build brand recognition in the company’s five decade lifespan. Eddie
Bauer, Vans and Under Armour, J.Crew and Polo Ralph Lauren follow
Calvin Klein, in that order.
The 10 most successful U.S. fashion brands
According to 24/7 Tempo’s analysis, the ten most successful
American fashion brands are those with highly recognizable brand
identities and product ranges.
Heritage denim company Levi’s came in in tenth place, just behind
teen-favorites Abercombie & Fitch and Hollister, which are both owned
by parent company Abercrombie & Fitch Co. Nike landed seventh place,
with 37.2 billion dollars in revenue and 951 stores worldwide.
Three of the brands in the top ten list are owned by Gap Inc. These
are Banana Republic in sixth place, Gap in third place and Old Navy in
first place, while Coach holds fifth place and American Eagle
Outfitters fourth place.
Perhaps surprisingly, Victoria’s Secret was named as the second
most successful American fashion brand. The brand has seemed to
struggle lately as it encounters growing competition in the lingerie
field. Parent company L Brands has been reporting sales declines and Victoria’s
Secret has shared plans to downsize.