- Kristopher Fraser
-
|
Victoria Beckham’s eponymous label has named Marie LeBlanc de Reynies its
new CEO. De Reynies steps into her new role effective immediately.
She had previously been with the company as managing director of brand and
product. She takes over the role from Paolo Riva, who left the role after
less than a year.
De Reynies’ biggest challenge will be trying to steer the company into the
black. Last December “The Guardian” reported that Victoria Beckham had
slipped further into the red, despite a 17 percent increase in sales. Last
December the company also posted an operating loss of 10.2 million pounds.
